SABSEGWe celebrate Football with Virtual Reality.
SABSEG is an insurance broker that sponsors several football clubs of the 1st and 2nd division of Portuguese. As part of one of its “Celebrate Football” initiatives, hivolve challenged SABSEG to carry out a brand activation using Virtual Reality in the stadiums of sponsored clubs.
This experience allowed users to defend penalties for their club at their favourite stadium.
- Date : August 2019
- Client : SABSEG
- Skills : Virtual Reality
" This brand activation has allowed us to position ourselves more closely with football fans, improving the relationship between the SABSEG brand and its potential customers. Thank you for this fantastic experience! "
Virtual reality allows the user to feel immersed in a new environment, fully thought out in detail to improve their experience.
We developed new environments (football stadiums and different players) and created an experience where the user aimed to defend penalties. Each penalty successfully defended had an associated reward.